Sanook Gifts Keswick - Shop signage design

Sanook Gifts logo refresh and website design

Psychedelic logo design for the Keswick-based boutique shop
Project type: Logo design refresh
Working with: Sanook Gifts
Completed: February 2022
Sector: Retail/shop

We helped Sanook Gifts of Keswick update their logo. The existing letterforms had been nicely hand-drawn and filled with some trippy patterns.

We retained the letterforms but replaced the fills with microscopy images – of natural science-y things like amoebas, bee’s wax and stem cells. The problem with this method is it means the logo isn’t a vector. Most of the time that’s bad practice, depending on use-cases. More on that here.

To negate pixelation at large sizes – such as the sign seen in the pics – the final version was designed at 0.8m wide with masked images a minimum of 300dpi. Despite this, the disadvantages of using a bitmap logo remain.

After the logo, we did a little bit of work on the Square-built site:

Shopping bag mock up graphic design - pairing the vibrant logo against black
Lettering design fills included amoebas and microscopy
E-commerce website design for Keswick-based shop
More close-ups of the microscopy images that we used for the Keswick logo design
Tags: e-commerce / logo design keswick / sanook gifts

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