– REWORK DJ logo design 3D render

Marketing strategy and more for REWORK DJ

Co-founded a shiny faceplates business for Technics turntables and scratch mixers
Project type: product design, branding, e-commerce website design
Working with: REWORK DJ
Completed: 2016 onwards
Sector: DJ equipment

REWORK was a little side project that we helped to brand and run. It was founded by Simon and his scratch-DJ / producer friend UndoSequence (owner of Hebden Bridge Laser Studio).

It was fun times, we mostly sold to American hip-hop DJs but did ship worldwide, we had influencers flogging our stuff in exchange for free Technics faceplates and nearly 1000 followers on Instagram! It was then that I realised I never, ever wanted to manage social media accounts. Even with our shiny plates it was this time-consuming game where you follow someone, like some stuff, they like and follow back and then they unfollow just to keep their follower / following ratio intact.

Merch! Still got a big stack of these tees seven years later...
E-commerce website with Mailchimp integration.
Sub-brand for our Ableton Push dust covers called Second Layer.
Tags: dj-ing / rework dj / technics 1200 / technics 1210 / technics faceplates

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