We worked on this Geoenvironmental website design in Leeds after being recommended by an existing Manchester client. As mentioned on the about page of our website, 95%+ of our work is from referrals and word-of-mouth – something we’re proud of.
The NX CEO, Mark Newton, wanted a similar website to the aforementioned referrer’s website. So we flew our DJI M300 and Mavic 2 Pro drones out to Manchester and filmed some site investigation and geotechnical work. This drone footage would be used on the header of the home page.
One of the first steps when we start working with a new business is to get our heads around their service offer. NX’s industry is highly technical so we took our time to understand the different business areas and made a website site-map for sign-off by NX. It always amazes us what some people get up to in the real-world while we sit here and hit keys and mouse buttons. Related, and concurrently, we began refreshing NX’s logo design. Here’s the logo as it was:
NX wanted to be able to represent at least three different business areas using separate logos. Our main concern was that the logo strapline was unreadable at small screen sizes. A secondary concern was the disconnect between the ‘NX’ logomark and the word ‘Consulting’.
Here are some very early concepts that we tried out before we had settled the final wording for the business areas.
We settled on no strapline and a branded bar to denote the business areas.
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